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A designer's research manual : succeed in design by knowing your clients and what they really need

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Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

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A designer's research manual : succeed in design by knowing your clients and what they really need, Kenneth Visocky O. Grady, Jennifer Visocky O. Grady

Lingua
Pubblicato
2009
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Lingua
Inglese
Editore
Rockport
Pubblicato
2009
Formato
In brossura
Pagine
192
ISBN10
1592535577
ISBN13
9781592535576
Serie
Valutazione
3,95 su 5
Descrizione
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.