Market Entry Strategies

Internationalization Theories, Concepts and Cases

Autori

• Mario Glowik

Parametri

• 180 pagine
• 7 ore di lettura

• Business & Management
• Commercio
• Dizionari Linguistici e Libri di Testo
• Libri di testo
• Saggistica

Maggiori informazioni sul libro

The third edition of Market Entry Strategies enhances readability while merging internationalization theories with real-world case studies. New examples from Delivery Hero and Tesla expand its industry scope, emphasizing practical applications of theoretical concepts. The updated edition includes case studies designed for hands-on learning and incorporates digital tools, like publicly available charts on YouTube, making it ideal for distance learning environments.

Lingua: Inglese

Pubblicato: 2020

(In brossura)