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The book critically examines the significant impact of information technologies on modern political campaigns. It explores how these technologies shape strategies, influence voter engagement, and alter the dynamics of political communication. By analyzing various case studies, the author highlights both the advantages and challenges posed by digital tools in the electoral process, providing insights into their transformative role in contemporary politics.
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New Media Campaign Managed Cit, Philip N. Howard
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- Pubblicato
- 2005
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