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Psychology of customer

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  • 214pagine
  • 8 ore di lettura

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Focusing on the interplay between psychology and consumer behavior, this book delves into how our thoughts, beliefs, feelings, and perceptions shape our purchasing decisions and relationships with products and services. It offers insights into the underlying psychological mechanisms that drive consumer choices, making it a valuable resource for understanding market dynamics and enhancing marketing strategies.

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Psychology of customer, Arvind Upadhyay

Lingua
Pubblicato
2022
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Titolo
Psychology of customer
Lingua
Inglese
Pubblicato
2022
Formato
In brossura
Pagine
214
ISBN13
9798888152157
Serie
Valutazione
5 su 5
Descrizione
Focusing on the interplay between psychology and consumer behavior, this book delves into how our thoughts, beliefs, feelings, and perceptions shape our purchasing decisions and relationships with products and services. It offers insights into the underlying psychological mechanisms that drive consumer choices, making it a valuable resource for understanding market dynamics and enhancing marketing strategies.