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Focusing on the intersection of brand values and social responsibility, this book explores the evolution of global marketing in a digital age. It highlights the need for marketers to adapt traditional strategies to meet contemporary consumer expectations shaped by ethical concerns. Aimed at mid to senior-level professionals, it offers actionable insights and innovative case studies on content creation, talent management, and technology adoption. This resource emphasizes ethical frameworks, providing strategies for agility and foresight in navigating the complex marketing landscape.
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Evolving Voices, Saortua Marbun
- Lingua
- Pubblicato
- 2024
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