Introduction to Advertising & Promotion
An Integrated Marketing Communications Perspective - Second Edition
Valutazione del libro
Maggiori informazioni sul libro
As the field of advertising and promotion continues to change, marketers must look beyond traditional media to achieve success. To effectively communicate with consumers, advertisers must utilize various tools, including advertising, public relations, direct marketing, interactive marketing, sales promotion, and personal selling. This book reflects the shift from conventional advertising methods to the more recognized approach of implementing an integrated marketing communications strategy. It underscores the importance of using all available promotional tools to convey a unified message to the consumer.
Acquisto del libro
Introduction to Advertising & Promotion, Michael Belch, George Belch
- Lingua
- Pubblicato
- 1993
- product-detail.submit-box.info.binding
- (Copertina rigida)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Sottotitolo
- An Integrated Marketing Communications Perspective - Second Edition
- Lingua
- Inglese
- Autori
- Michael Belch, George Belch
- Editore
- Richard D Irwin
- Pubblicato
- 1993
- Formato
- Copertina rigida
- Pagine
- 928
- ISBN10
- 0256105162
- ISBN13
- 9780256105162
- Serie
- Valutazione
- 5 su 5
- Descrizione
- As the field of advertising and promotion continues to change, marketers must look beyond traditional media to achieve success. To effectively communicate with consumers, advertisers must utilize various tools, including advertising, public relations, direct marketing, interactive marketing, sales promotion, and personal selling. This book reflects the shift from conventional advertising methods to the more recognized approach of implementing an integrated marketing communications strategy. It underscores the importance of using all available promotional tools to convey a unified message to the consumer.