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The Great Manitou

The Back Office of Brand Communication

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Focusing on strategic planning, the book emphasizes designing a favorable future for companies through a structured development strategy. It highlights the importance of defining a clear mission aligned with long-term vision and market goals. The strategic plan incorporates external audits to navigate a complex, evolving environment, enabling the identification of threats and opportunities. Additionally, it stresses the significance of assessing internal strengths and weaknesses to establish a competitive advantage, utilizing SWOT analysis as a foundational tool.

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The Great Manitou, Abdoul Hamid Derra

Lingua
Pubblicato
2023
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Metodi di pagamento

Titolo
The Great Manitou
Sottotitolo
The Back Office of Brand Communication
Lingua
Inglese
Pubblicato
2023
Formato
In brossura
Pagine
204
ISBN13
9786205920596
Serie
Descrizione
Focusing on strategic planning, the book emphasizes designing a favorable future for companies through a structured development strategy. It highlights the importance of defining a clear mission aligned with long-term vision and market goals. The strategic plan incorporates external audits to navigate a complex, evolving environment, enabling the identification of threats and opportunities. Additionally, it stresses the significance of assessing internal strengths and weaknesses to establish a competitive advantage, utilizing SWOT analysis as a foundational tool.