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Focusing on the nature and management of innovation, this engaging third edition encourages business students to rethink their assumptions and view innovation as a continuous process. It features lively discussions and numerous case studies that illustrate key concepts through real-world examples of original products and services. By bridging theory and practice, the book provides a comprehensive understanding of how innovation can be fostered, making it an essential resource for aspiring business professionals.
Acquisto del libro
Exploring Innovation, David Smith
- Lingua
- Pubblicato
- 2015
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Titolo
- Exploring Innovation
- Lingua
- Inglese
- Autori
- David Smith
- Pubblicato
- 2015
- Formato
- In brossura
- Pagine
- 360
- ISBN13
- 9780077158392
- Serie
- Valutazione
- 4,15 su 5
- Descrizione
- Focusing on the nature and management of innovation, this engaging third edition encourages business students to rethink their assumptions and view innovation as a continuous process. It features lively discussions and numerous case studies that illustrate key concepts through real-world examples of original products and services. By bridging theory and practice, the book provides a comprehensive understanding of how innovation can be fostered, making it an essential resource for aspiring business professionals.