Valuing Customer Engagement

Strategies to Measure and Maximize Profitability

Autori

• V. Kumar

Parametri

• Economia e affari
• Psicologia

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Focusing on the evolution of customer engagement, this book introduces a customer engagement value framework essential for effective management. It serves as a comprehensive guide, offering both theoretical insights and practical methods for fostering profitable customer relationships in both business-to-consumer and business-to-business contexts. As a pioneering work, it addresses the growing need for authoritative resources on maximizing customer engagement for enhanced profitability.

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Lingua: Inglese

Pubblicato: 2024

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