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Focusing on the evolution of customer engagement, this book introduces a customer engagement value framework essential for effective management. It serves as a comprehensive guide, offering both theoretical insights and practical methods for fostering profitable customer relationships in both business-to-consumer and business-to-business contexts. As a pioneering work, it addresses the growing need for authoritative resources on maximizing customer engagement for enhanced profitability.
Acquisto del libro
Valuing Customer Engagement, V. Kumar
- Lingua
- Pubblicato
- 2024
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- (Copertina rigida)
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- Sottotitolo
- Strategies to Measure and Maximize Profitability
- Lingua
- Inglese
- Autori
- V. Kumar
- Editore
- Springer, Berlin
- Pubblicato
- 2024
- Formato
- Copertina rigida
- ISBN13
- 9783031432958
- Serie
- Descrizione
- Focusing on the evolution of customer engagement, this book introduces a customer engagement value framework essential for effective management. It serves as a comprehensive guide, offering both theoretical insights and practical methods for fostering profitable customer relationships in both business-to-consumer and business-to-business contexts. As a pioneering work, it addresses the growing need for authoritative resources on maximizing customer engagement for enhanced profitability.