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The book explores the intersection of marketing, branding, and media studies within the fashion industry. It offers a thorough examination of both the commercial and ethical implications of marketing practices, providing insights into how these strategies shape the industry. By integrating various disciplines, it aims to foster a deeper understanding of the complexities involved in fashion marketing and communications.
Acquisto del libro
Fashion Marketing and Communications, Olga Mitterfellner
- Lingua
- Pubblicato
- 2024
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- (Copertina rigida)
Metodi di pagamento
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- Sottotitolo
- Theory and Practice Across the Fashion Industry
- Lingua
- Inglese
- Autori
- Olga Mitterfellner
- Editore
- Taylor & Francis Ltd
- Pubblicato
- 2024
- Formato
- Copertina rigida
- Pagine
- 316
- ISBN13
- 9781032582344
- Serie
- Descrizione
- The book explores the intersection of marketing, branding, and media studies within the fashion industry. It offers a thorough examination of both the commercial and ethical implications of marketing practices, providing insights into how these strategies shape the industry. By integrating various disciplines, it aims to foster a deeper understanding of the complexities involved in fashion marketing and communications.