International Trade

Competitiveness and intercultural management of multinational firms in emerging countries

Autori

• Martin Kuengienda

Parametri

• 244 pagine
• 9 ore di lettura

• Business & Management

Maggiori informazioni sul libro

Exploring the complexities of multinational firms (MNF) in a globalized economy, this book delves into the factors influencing competitiveness beyond just product pricing. It emphasizes the importance of adapting organizational structures in response to emerging markets and the dynamic nature of economic, regulatory, and geopolitical landscapes. The text offers contemporary insights into international trade strategies and provides essential concepts and tools for effectively managing MNFs and their relationships across diverse global contexts.

Lingua: Inglese

Pubblicato: 2020

(In brossura)