In the customer's shoes

Empathy and customer loyalty in small businesses

Autori

• Ogoh Irène Guede

Parametri

• 172 pagine
• 7 ore di lettura

• Business & Management

Maggiori informazioni sul libro

The book delves into the critical role of empathy in fostering customer loyalty, particularly within very small artisanal companies. It analyzes relational strategies that highlight how perceived empathy can significantly impact customer attachment and retention. By focusing on the unique management characteristics of small businesses, the text provides insights into effective marketing practices that enhance customer relationships and loyalty.

Lingua: Inglese

Pubblicato: 2021

(In brossura)