The Contribution of Macromarketing to the Teaching of Marketing in Brazil

Can we improve the teaching of Marketing in Undergraduate Business Administration Courses?

Autori

• Rodolfo Berardinelli

Parametri

• 60 pagine
• 3 ore di lettura

• Business & Management

Maggiori informazioni sul libro

Focusing on the gaps in business education in Brazil, this book explores the need for a broader understanding of macro-marketing, which examines the relationship between markets and society. Through in-depth interviews with nine marketing professors, it reveals their perspectives on teaching practices, the significance of macro-marketing concepts, and the discipline's social implications. The work advocates for a more critical approach to marketing education, emphasizing the importance of understanding market complexities in an increasingly market-driven world.

Lingua: Inglese

Pubblicato: 2023

(In brossura)