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Focusing on iconic advertising campaigns, the book delves into the creative genius behind memorable slogans and commercials that have shaped popular culture. It highlights the work of Collett, Dickenson, Pearce & Partners, showcasing how their innovative approaches, such as "Happiness is a cigar called Hamlet" and "Heineken refreshes the parts other beers cannot reach," have left a lasting impact on the advertising industry. Through these examples, the book illustrates the art of persuasion and the power of effective branding.
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Methods of the Madmen, Mike Everett
- Lingua
- Pubblicato
- 2022
- product-detail.submit-box.info.binding
- (In brossura)
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- Titolo
- Methods of the Madmen
- Sottotitolo
- How the advertising men and women of Britain's most awarded agency did their most awarded ads
- Lingua
- Inglese
- Autori
- Mike Everett
- Editore
- The Choir Press
- Pubblicato
- 2022
- Formato
- In brossura
- Pagine
- 160
- ISBN13
- 9781789633252
- Serie
- Descrizione
- Focusing on iconic advertising campaigns, the book delves into the creative genius behind memorable slogans and commercials that have shaped popular culture. It highlights the work of Collett, Dickenson, Pearce & Partners, showcasing how their innovative approaches, such as "Happiness is a cigar called Hamlet" and "Heineken refreshes the parts other beers cannot reach," have left a lasting impact on the advertising industry. Through these examples, the book illustrates the art of persuasion and the power of effective branding.