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Focusing on the sports industry, this new edition outlines a data-driven approach to decision-making, marketing, and digital transformation. It draws inspiration from successful brands like Netflix, Amazon, and Spotify, adapting their strategies to address the specific challenges and opportunities faced by sports organizations. The book provides practical insights and frameworks for leveraging data effectively to enhance performance and engagement in the sports sector.
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Winning with Data in the Business of Sports, Fiona Green
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- Pubblicato
- 2021
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