The Death of Demographics

Valuegraphic Marketing for a Values-Driven World

Autori

• David Allison

Parametri

• 376 pagine
• 14 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Challenging traditional marketing beliefs, the book argues that understanding demographics and psychographics is insufficient for influencing consumer behavior. It suggests that deeper insights into consumer motivations and emotions are necessary to truly impact their decisions, urging marketers to rethink their strategies for engagement and connection.

Lingua: Inglese

Pubblicato: 2022

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