LOGISTICS AND CHANNEL MANAGMENT

physical distribution, involves planning, implementing

Autori

• Derese Alehegn

Parametri

• 200 pagine
• 7 ore di lettura

• Business & Management

Maggiori informazioni sul libro

The book delves into the distinction between logistics and supply chain management, highlighting how logistics focuses on internal organizational activities like procurement and distribution, while supply chain management encompasses a broader network of companies. It emphasizes the integration of various functions, including marketing, finance, and customer service, in creating value for consumers through collaborative processes. The exploration of upstream and downstream linkages illustrates the complexity and interconnectedness of modern supply chains.

Lingua: Inglese

Pubblicato: 2020

(In brossura)