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Focusing on the principles of relationship marketing, this book offers a detailed exploration of contemporary strategies for fostering strong customer-company connections. Divided into three sections, it provides valuable insights for both scholars and practitioners, emphasizing practical approaches to enhance engagement and loyalty in marketing efforts.
Acquisto del libro
Relationship Marketing in the Digital Age, Robert Palmatier, Lena Steinhoff
- Lingua
- Pubblicato
- 2021
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- (In brossura)
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- Titolo
- Relationship Marketing in the Digital Age
- Lingua
- Inglese
- Autori
- Robert Palmatier, Lena Steinhoff
- Editore
- Taylor & Francis Ltd
- Pubblicato
- 2021
- Formato
- In brossura
- Pagine
- 264
- ISBN13
- 9780367786922
- Serie
- Descrizione
- Focusing on the principles of relationship marketing, this book offers a detailed exploration of contemporary strategies for fostering strong customer-company connections. Divided into three sections, it provides valuable insights for both scholars and practitioners, emphasizing practical approaches to enhance engagement and loyalty in marketing efforts.