Do Penguins Eat Peaches?

And Other Unexpected Ways to Discover What Your Customers Want

Autori

• Katie Tucker

Parametri

• 256 pagine
• 9 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Exploring the unpredictable nature of customer behavior, this book delves into the complexities of consumer decision-making. It addresses the challenges businesses face due to fickle customers who often contradict their expressed preferences. Highlighting the essential role customers play in business success, the narrative offers insights into understanding and navigating these dynamics to foster stronger relationships and improve sales strategies.

Lingua: Inglese

Pubblicato: 2023

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