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In an era where many believe Big Data has rendered human perception and observation 'old-school' or passe, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues - the progressively weaker handshakes of Millenials, a notable global decrease in the use of facial powder, a change in how younger consumers approach eating ice cream cones - to help solve a stunningly diverse array of challenges. 'Small Data' presents a rare behind-the-scenes look at what it takes to create global brands, and reveals surprising and counter-intuitive truths about what connects us all as humans.
Acquisto del libro
Small Data : The Tiny Clues That Uncover Huge Trends, Martin Lindstrøm
- Lingua
- Pubblicato
- 2016
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Lingua
- Inglese
- Autori
- Martin Lindstrøm
- Editore
- John Murray Learning
- Pubblicato
- 2016
- Formato
- In brossura
- ISBN10
- 1473634067
- ISBN13
- 9781473634060
- Serie
- Tag
- Saggistica, Scienze sociali, Commercio, Business & Management, Tecnologia & Ingegneria, Temi psicologici, Psicologia, Scienza, Tecnologia, Gestione & HR
- Valutazione
- 3,75 su 5
- Descrizione
- In an era where many believe Big Data has rendered human perception and observation 'old-school' or passe, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues - the progressively weaker handshakes of Millenials, a notable global decrease in the use of facial powder, a change in how younger consumers approach eating ice cream cones - to help solve a stunningly diverse array of challenges. 'Small Data' presents a rare behind-the-scenes look at what it takes to create global brands, and reveals surprising and counter-intuitive truths about what connects us all as humans.