Small Data : The Tiny Clues That Uncover Huge Trends

Autori

• Martin Lindstrøm

Parametri

• Business & Management
• Commercio
• Saggistica
• Tecnologia & Ingegneria
• Temi psicologici

Maggiori informazioni sul libro

In an era where many believe Big Data has rendered human perception and observation 'old-school' or passe, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues - the progressively weaker handshakes of Millenials, a notable global decrease in the use of facial powder, a change in how younger consumers approach eating ice cream cones - to help solve a stunningly diverse array of challenges. 'Small Data' presents a rare behind-the-scenes look at what it takes to create global brands, and reveals surprising and counter-intuitive truths about what connects us all as humans.

Lingua: Inglese

Pubblicato: 2016

(In brossura)