REALITY IN BRANDING

The Rules of European Brand Management in 50 Answers

Autori

• Arnd Zschiesche
• Oliver Carlo Errichiello

Parametri

• 264 pagine
• 10 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Exploring the pervasive influence of brands in modern life, this book emphasizes that brands shape our identities and opinions, whether embraced or rejected. The authors, Dr. Arnd Zschiesche and Prof. Dr. Oliver Errichiello, provide clear insights into European brand management through 50 straightforward answers, cutting through the noise of popular opinion. They argue for a return to fundamental principles in branding, focusing on social realities and economic success, making a case for timeless, value-oriented branding strategies applicable beyond Europe.

Lingua: Inglese

Pubblicato: 2021

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