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Exploring the evolving landscape of public relations, this book addresses the critical question of its relevance amidst the rise of fake news and declining trust. It targets communications management professionals, examining whether public relations is on the decline or, conversely, becoming essential for fostering purpose-driven organizations. Through insightful analysis, it highlights the potential role of public relations in shaping a trustworthy future.
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Our Future in Public Relations, Ken Kerrigan
- Lingua
- Pubblicato
- 2020
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