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Focusing on the dual aspects of selling and self-improvement, this book emphasizes the importance of studying one's practice to enhance sales performance and professionalism. It introduces an innovative, practical approach to selling that encourages accountability and continuous improvement. Through actionable strategies, readers can elevate their skills and effectiveness in the sales profession.
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Action Research for Professional Selling, Peter McDonnell, Jean McNiff
- Lingua
- Pubblicato
- 2020
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- (In brossura)
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