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The textbook addresses critical questions and challenges in international management, focusing on three levels: the macroeconomic environment, international firms, and management decisions. It emphasizes the characteristics and interconnections of these areas, providing an application-oriented analysis of strategic management decisions for companies looking to internationalize. This approach equips students and practitioners with the tools to navigate the complexities of global business effectively.
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International Management, Manfred Fuchs
- Lingua
- Pubblicato
- 2022
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