Product Placement on Netflix

Netflix has no ads, but this is how it benefits from product placement

Autori

• Diana Espinoza Alcívar
• Mario Haro Salazar

Parametri

• 60 pagine
• 3 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

The book delves into the complexities of the streaming wars, highlighting the rise of subscription services with ad support as platforms vie for viewer attention. While Netflix leads in subscribers and technology, it faces increasing competition that threatens its dominance. The narrative explores innovative strategies, particularly the use of product placement in shows, as platforms seek to enhance revenue and attract new users amid a rapidly evolving entertainment landscape.

Lingua: Inglese

Pubblicato: 2022

(In brossura)