Building Brands on Purpose

A strategic marketing framework to win the hearts and minds of your team and customers, for life

Autori

• Chris Hogan

Parametri

• 218 pagine
• 8 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Exploring the concept of purpose, this book emphasizes its critical role in establishing enduring organizations. It challenges readers to identify their own core purpose, providing insights into how a clear mission can drive success and resilience. Through practical examples and strategies, the author illustrates how a strong sense of purpose can inspire teams, enhance decision-making, and foster a culture of commitment, ultimately leading to sustainable growth and impact.

Lingua: Inglese

Pubblicato: 2021

(In brossura)