Competir Contra La Suerte (Competing Against Luck - Spanish Editi: The Story of Innovation and Customer Choice

Autori

• Clayton M. Christensen

Parametri

• 320 pagine
• 12 ore di lettura

• Arte / Cultura
• Business & Management
• Commercio
• Design
• Saggistica

Maggiori informazioni sul libro

The book delves into the strategies that companies can employ to ensure growth and develop products that meet customer demand. Clayton Christensen, a Harvard Business School professor, expands on his groundbreaking theory of disruptive innovation, presenting fresh insights that go beyond his previous work. This exploration challenges conventional wisdom and provides a framework for understanding how innovation can be systematically harnessed for success in business.

Lingua: Inglese

Pubblicato: 2020

(In brossura)