One to One Marketing - Competitive Edge Yesterday and Today

Marketing from its origins to the Contemporary

Autori

• Régis Sousa

Parametri

• 52 pagine
• 2 ore di lettura

• Business & Management

Maggiori informazioni sul libro

The book explores the shift from traditional sales-focused business strategies to "one to one" marketing, emphasizing personalized customer relationships. It investigates how this approach can enhance entrepreneurial success by fostering loyalty and creating a robust customer portfolio. Through a descriptive methodology and case studies, it analyzes the potential of personalized marketing to support revenue generation and ensure long-term business sustainability.

Lingua: Inglese

Pubblicato: 2023

(In brossura)