Competitive Intelligence

Gathering, Analysing and Putting it to Work

Autori

• Christopher Murphy

Parametri

Pagine

302pagine

Tempo di lettura

11ore

• Economia e affari

Maggiori informazioni sul libro

The book offers a practical framework for business managers to enhance their competitive intelligence skills. It draws on the author's experiences and insights from various disciplines to help readers effectively gather and utilize market and company information. By focusing on strategies for identifying suppliers, mobilizing capital, attracting customers, and outmaneuvering competitors, it equips managers with the tools necessary to thrive in a competitive landscape.

Per saperne di più

Lingua: Inglese

Pubblicato: 2024

(In brossura)