Online journalism

Copywriting and conception for the internet. A handbook for training and practice

Autori

• Gabriele Hooffacker

Parametri

• 204 pagine
• 8 ore di lettura

• Giornalismo e Pubblicistica

Maggiori informazioni sul libro

Focusing on the essentials of online journalism, this handbook offers practical advice on copywriting for various digital platforms, including websites, podcasts, and social media. It addresses key questions for aspiring online journalists, such as necessary skills in journalism and internet literacy, the importance of SEO for content visibility, and techniques for engaging users. Additionally, it explores the integration of multimedia elements like audio and video in creating compelling cross-media content.

Lingua: Inglese

Pubblicato: 2022

(In brossura)