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The author provides a comprehensive framework which will enable practitioners and students alike, to understand both individual elements of the marketing communications mix, and their collective combinations, incorporating practical tips and short case studies. Second revised edition.
Acquisto del libro
Marketing Communications, Paul Smith
- Lingua
- Pubblicato
- 1993
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Titolo
- Marketing Communications
- Sottotitolo
- An Integrated Approach
- Lingua
- Inglese
- Autori
- Paul Smith
- Editore
- Kogan Page
- Pubblicato
- 1993
- Formato
- In brossura
- ISBN10
- 0749407751
- ISBN13
- 9780749407759
- Serie
- Valutazione
- 4 su 5
- Descrizione
- The author provides a comprehensive framework which will enable practitioners and students alike, to understand both individual elements of the marketing communications mix, and their collective combinations, incorporating practical tips and short case studies. Second revised edition.