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The ultimate guide for thought leader marketing! Grow your business and profoundly engage your customers in a digital era with fresh insights from Dr. Nagendra in The Thought Leader Way. - Marshall Goldsmith - Thinkers 50 #1 Executive Coach and only two-time #1 Leadership Thinker in the world. Thought leadership is a much-abused term in business. It often conceals thinly veiled self-promotion that is shallow and superficial. But Karthik Nagendra, as this book shows, takes a thoughtful and insightful view, emphasizing that thought leadership involves factors such as transparency and integrity that are vital to establishing trust and credibility. The book offers several examples to show how institutions can enhance their influence by sharing intellectual capital with those who wish to learn. That makes this book an important resource for all who wish to educate themselves about what thought leadership is, and what it is not. - Mukul Pandya Senior fellow, AI for Business, Wharton Customer Analytics/ Former Executive Director- Knowledge@Wharton The Wharton School, University of Pennsylvania
Acquisto del libro
The Thought Leader Way: Leading Your Business with Thought Leadership in an Altered World, Karthik Nagendra
- Lingua
- Pubblicato
- 2020
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- (In brossura)
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