Black is the New Green: Marketing to Affluent African Americans

Autori

• Leonard Burnett

Parametri

• 222 pagine
• 8 ore di lettura

• Economia e affari
• Etnografia

Maggiori informazioni sul libro

From Leonard E. Burnett, Jr., co-CEO and Group Publisher, of Uptown Media Group and VIBE Lifestyle Network, and Andrea Hoffman, CEO of Culture Shift Labs, a road map for "understanding the dynamics of the affluent African American marketplace as well as its motivations and expectations [which] are critical challenges for all marketers. Black is the New Green is a must-read for marketers who have a lot to gain from understanding this important segment of affluent America."

Lingua: Inglese

Pubblicato: 2021

(In brossura)