Brand Sense

Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

Autori

• Martin Lindstrøm

Parametri

• 192 pagine
• 7 ore

• Arte / Cultura
• Commercio e vendita
• Economia e affari
• Psicologia
• Saggistica

Maggiori informazioni sul libro

That gratifying new car smell is actually a manufactured 'new car' aroma. Branding has reached a new frontier. In the future, brands will will have to appeal to the neglected senses: touch, taste, and smell. Martin Lindstrom shows how it can be done.

Lingua: Inglese

Pubblicato: 2010