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Advanced Web Metrics with Google Analytics

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Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

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Advanced Web Metrics with Google Analytics, Brian Clifton

Lingua
Pubblicato
2008
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Lingua
Inglese
Editore
Wiley
Pubblicato
2008
Formato
In brossura
Pagine
364
ISBN10
0470253126
ISBN13
9780470253120
Serie
Valutazione
4 su 5
Descrizione
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.