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International Marketing

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  • 374pagine
  • 14 ore di lettura

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Throughout history, countries have tended to trade with each other, but usually to a much lesser extent than they do today. Trade has become increasingly global nowadays. Consumers and businesses now have access to the very best products from different countries of the world. Increasingly rapid technology cycles have increased the competition among countries as to who can produce the newest in technology. In order to explain these realities, this book attempts to talk about the practical issues and applied tactics in International Marketing.

Acquisto del libro

International Marketing, Gajender Sharma

Lingua
Pubblicato
2010
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Metodi di pagamento

Titolo
International Marketing
Lingua
Inglese
Editore
EB
Pubblicato
2010
Formato
In brossura
Pagine
374
ISBN10
8174468609
ISBN13
9788174468604
Serie
Descrizione
Throughout history, countries have tended to trade with each other, but usually to a much lesser extent than they do today. Trade has become increasingly global nowadays. Consumers and businesses now have access to the very best products from different countries of the world. Increasingly rapid technology cycles have increased the competition among countries as to who can produce the newest in technology. In order to explain these realities, this book attempts to talk about the practical issues and applied tactics in International Marketing.