Neuromarketing : understanding the "buy button" in your customer's brain

Autori

• Patrick Renvoisé
• Christophe Morin

Parametri

• 243 pagine
• 9 ore di lettura

• Arte / Cultura
• Economia e affari
• Psicologia
• Saggistica
• Scienze sociali

Maggiori informazioni sul libro

Unveiling the latest brain research and revolutionary  marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.

Lingua: Inglese

Pubblicato: 2007

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