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This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important

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Sport Marketing, Stephen Hardy, William Anthony Sutton, Bernard James Mullin

Lingua
Pubblicato
2000
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(Copertina rigida)
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Titolo
Sport Marketing
Lingua
Inglese
Pubblicato
2000
Formato
Copertina rigida
ISBN10
0880118776
ISBN13
9780880118774
Serie
Valutazione
3 su 5
Descrizione
This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important