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What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.
Acquisto del libro
Branded?, Gareth Williams
- Lingua
- Pubblicato
- 2000
- product-detail.submit-box.info.binding
- (Copertina rigida)
Metodi di pagamento
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- Titolo
- Branded?
- Lingua
- Inglese
- Autori
- Gareth Williams
- Editore
- V&A Publications
- Pubblicato
- 2000
- Formato
- Copertina rigida
- Serie
- Descrizione
- What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.