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Principles and Practice of Social Marketing combines the authors' practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas. This new international edition will be essential reading for undergraduate and graduate courses in Social Marketing and for anyone involved in social marketing or health promotion, public health interventions, injury prevention or public welfare in general.
Acquisto del libro
Principles and Practice of Social Marketing, Rob Donovan, Nadine Henley
- Lingua
- Pubblicato
- 2010
- Rilegatura
- (Copertina rigida)
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Metodi di pagamento
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- Sottotitolo
- An International Perspective
- Lingua
- Inglese
- Autori
- Rob Donovan, Nadine Henley
- Editore
- Cambridge University Press
- Pubblicato
- 2010
- Formato
- Copertina rigida
- Pagine
- 524
- ISBN10
- 0521194504
- ISBN13
- 9780521194501
- Serie
- Valutazione
- 4,15 su 5
- Descrizione
- Principles and Practice of Social Marketing combines the authors' practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas. This new international edition will be essential reading for undergraduate and graduate courses in Social Marketing and for anyone involved in social marketing or health promotion, public health interventions, injury prevention or public welfare in general.