Insanely Simple. The Obsession that Drives Apple's Success

Autori

• Ken Segall

Parametri

• 225 pagine
• 8 ore di lettura

• Arte / Cultura
• Commercio e vendita
• Design
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals

Lingua: Inglese

Pubblicato: 2012

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