"Economist" Pocket Marketing

The Essentials of Successful Marketing from A-Z

Autori

• Tim Hindle
• Michael Thomas

Parametri

• 202 pagine
• 8 ore di lettura

• Business & Management
• Commercio
• Marketing & Vendite
• Marketing e PR
• Saggistica

Maggiori informazioni sul libro

Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.

Lingua: Inglese

Pubblicato: 1994

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