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An international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of traditional marketing topics, it also looks at applications and issues within the service and non-profit sectors, together with new developments in marketing and practice.
Acquisto del libro
Marketing, David Mercer
- Lingua
- Pubblicato
- 1992
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- (In brossura)
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- Titolo
- Marketing
- Lingua
- Inglese
- Autori
- David Mercer
- Editore
- Wiley-Blackwell
- Pubblicato
- 1992
- Formato
- In brossura
- Pagine
- 759
- ISBN10
- 0631176314
- ISBN13
- 9780631176312
- Serie
- Valutazione
- 3,35 su 5
- Descrizione
- An international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of traditional marketing topics, it also looks at applications and issues within the service and non-profit sectors, together with new developments in marketing and practice.