Gonzo Marketing

Winning Through Worst Practices

Autori

• Christopher Locke

Parametri

• Marketing & Vendite
• Marketing e PR

Maggiori informazioni sul libro

A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.

Lingua: Inglese

Pubblicato: 2001

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