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Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
Acquisto del libro
The Network Is Your Customer, David L. Rogers
- Lingua
- Pubblicato
- 2012
- product-detail.submit-box.info.binding
- (In brossura),
- Condizioni del libro
- In ottime condizioni
- Prezzo
- 8,49 €
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Sottotitolo
- Five Strategies to Thrive in a Digital Age
- Lingua
- Inglese
- Autori
- David L. Rogers
- Editore
- Yale University Press
- Pubblicato
- 2012
- Formato
- In brossura
- Pagine
- 336
- ISBN10
- 0300188293
- ISBN13
- 9780300188295
- Serie
- Valutazione
- 4,05 su 5
- Descrizione
- Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.