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Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe evangelizes for as he says one must his 4-D Branding model in the context of the network economy. Includes a foreword by Virgin founder Richard Branson; company examples (e.g. Ikea, Starbucks); "ten commandments for a brand with a future"; and a few reference notes. Lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Acquisto del libro
4-D Branding, Thomas Gad, Richard Branson
- Lingua
- Pubblicato
- 2000
- product-detail.submit-box.info.binding
- (Copertina rigida),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 2,49 €
Metodi di pagamento
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