Strategy Synthesis

Resolving Strategy Paradoxes to Create Competitive Advantage - Text and Readings - Second Edition

Autori

• Bob de Wit
• Ron Meyer

Parametri

• 544 pagine
• 20 ore di lettura

• Business & Management
• Commercio
• Gestione & HR
• Marketing & Vendite
• Saggistica

Maggiori informazioni sul libro

De Wit and Meyer's Strategy Synthesis actively challenges the educational orthodoxy to encourage students and managers to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking.

Lingua: Inglese

Pubblicato: 2004

(In brossura)