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Parametri
- 320pagine
- 12 ore di lettura
Maggiori informazioni sul libro
Readings in Marketing Strategy, was assembled to provide students and teachers with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the latest thinking of its well-respected authors, who believe that strategic marketing is taking a new direction in the 1990s. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the various functions of a business into a unified market-led perspective. Thirty of the 38 readings in this text are new to this edition.
Acquisto del libro
Readings in Marketing Strategy - Second Edition, Victor J. Cook Jr., Jean-Claude Larreche, Edward C. Strong
- Lingua
- Pubblicato
- 1989
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Titolo
- Readings in Marketing Strategy - Second Edition
- Lingua
- Inglese
- Editore
- Scientific Press
- Pubblicato
- 1989
- Formato
- In brossura
- Pagine
- 320
- ISBN10
- 0894261398
- ISBN13
- 9780894261398
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Auto-aiuto, Marketing & Vendite, Marketing e PR, Strategia, Gestione aziendale
- Valutazione
- 4 su 5
- Descrizione
- Readings in Marketing Strategy, was assembled to provide students and teachers with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the latest thinking of its well-respected authors, who believe that strategic marketing is taking a new direction in the 1990s. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the various functions of a business into a unified market-led perspective. Thirty of the 38 readings in this text are new to this edition.