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Using a unique mix of neuroscience, cultural history and advertising research, the study shows how an increase in abstract, left-brain thinking has spread across business and popular culture and how this is undermining creativity and making advertising less effective. Crucially, it also provides practical advice to reverse this decline.
Acquisto del libro
Lemon, Orlando Wood
- Lingua
- Pubblicato
- 2019
- product-detail.submit-box.info.binding
- (In brossura)
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- Titolo
- Lemon
- Sottotitolo
- How the Advertising Brain Turned Sour
- Lingua
- Inglese
- Autori
- Orlando Wood
- Pubblicato
- 2019
- Formato
- In brossura
- Pagine
- 120
- ISBN10
- 0852941471
- ISBN13
- 9780852941478
- Serie
- Valutazione
- 4,25 su 5
- Descrizione
- Using a unique mix of neuroscience, cultural history and advertising research, the study shows how an increase in abstract, left-brain thinking has spread across business and popular culture and how this is undermining creativity and making advertising less effective. Crucially, it also provides practical advice to reverse this decline.