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Television Audiences Across the World

Deconstructing the Ratings Machine

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This book is the first to explore the composition of television ratings in a cross-cultural, comparative manner. Using both communication history and the sociology of quantification, Television Audiences Across the World illuminates why the whole television industry, and television audiences themselves, refer to ratings as the main way to represent the television-watching public. It shows how a specific technology, the peoplemeter, has become the 'state of the art' in very different cultural contexts, including major non-Western countries. It analyses how television audience measurement succeeds in homogenizing diverse ways of watching television among different populations, creating 'apparent nations', and at times ignoring entire regions or parts of the population. The chapters in this volume discuss why television audience measurement has become the dominant model for the evaluation of popularity in the post-modern world, the true 'voice of the masses', still powerful in supposedly fragmented societies.

Acquisto del libro

Television Audiences Across the World, Jérôme Bourdon, Cécile Méadel

Lingua
Pubblicato
2014
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(Copertina rigida)
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Metodi di pagamento

Titolo
Television Audiences Across the World
Sottotitolo
Deconstructing the Ratings Machine
Lingua
Inglese
Pubblicato
2014
Formato
Copertina rigida
Pagine
288
ISBN10
1137345098
ISBN13
9781137345097
Serie
Descrizione
This book is the first to explore the composition of television ratings in a cross-cultural, comparative manner. Using both communication history and the sociology of quantification, Television Audiences Across the World illuminates why the whole television industry, and television audiences themselves, refer to ratings as the main way to represent the television-watching public. It shows how a specific technology, the peoplemeter, has become the 'state of the art' in very different cultural contexts, including major non-Western countries. It analyses how television audience measurement succeeds in homogenizing diverse ways of watching television among different populations, creating 'apparent nations', and at times ignoring entire regions or parts of the population. The chapters in this volume discuss why television audience measurement has become the dominant model for the evaluation of popularity in the post-modern world, the true 'voice of the masses', still powerful in supposedly fragmented societies.